MY UNQUENCHABLE THIRST FOR KNOWLEDGE...
MY EXPERIENCE

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    Creative Direction

    Hands on leader of a cross-functional web design team Involved in all Internet areas including: Web design for thirty plus e-commerce sites, content development, brand management, product development, information architecture, user experience testing, front-end coding, ad banners, HTML email campaigns, Flash micro-sites, SEO, QA and project management.

  • User Experience

    Human Factor studies in user centered design and analysis. Manage production of wire frames, user flows, site maps and prototypes. Inform design and IT of
    business requirements through visual documentation. Lead team research
    of e-commerce best practice as foundation for information architecture. User testing
    of prototypes to validate design direction.

  • Application Development

    Full life cycle IT management of e-commerce product development. Managing a team of Java, Oracle and Flash developers. Communication lead to non-technical clients. Agile and waterfall web development. Budgeting, scheduling and project management experience.
    Customer Service issue tracking.
    Manage off shore development team.

SOME OF MY PAST ADVENTURES...
MY PORTFOLIO

  • ECOMMERCE MARKETING & UX
    Honeywell - ADI

    Honeywell - ADI

    Led creative and user experience to launch new ecommerce platform. Design and developed functional requirements that improved product marketing. Responsible for efforts to improve site functionality, product marketing, checkout process, online ordering/invoice management and enhancements using eCommerce best practice research.

    VISIT WEBSITE

  • CREATIVE DIRECTOR & PROJECT MANAGER
    Bertelsmann Direct

    The Good Cook

    Started interactive agency in direct marketing corporation. Responsible for look and feel of subscription e-commerce sites. Partnering with marketing, editorial and IT to manage daily activities. Develop new enhancements for aquisition and current member retention. Design ad banner and email communications. Developed interactive Flash micro-sites and online speciality shops.

    VISIT WEBSITE

  • CREATIVE DIRECTOR & USER EXPERIENCE
    Book-of-the-Month Club 2

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    Book-of-the-Month Club

    Established user experience group within creative department to launch e-commerce platform. Led best practice research to create information architecture diagrams. Integrate front-end code and design with Interwoven Teamsite CMS using JSP, HTML and CSS. Conduct usability testing of prototype using task based interview process. Video user testing for review of findings.

    VISIT WEBSITE

  • WEB APPLICATION LEAD & PROJECT MANAGER
    Columbia House

    Columbia House

    Manage day-to-day activities for a team of Java, Oracle and Flash developers. Document process flow for web team’s interaction with other groups. Manage off shore team of Java developers. Created code review process for Java/J2EE. Manage weekly code deployment with change management and QA. Project manage small to large IT and marketing projects using cross-functional teams.

    VISIT WEBSITE

  • CREATIVE DIRECTOR & CONTENT DEVELOPER
    Doubleday Micro-Sites

    The War

    New product development from concept to production. Conducted research of movie industry’s treatment of up-selling new products. Hayes applied research by creating Flash micro-sites to support new book features. Working closely with partners in editorial and marketing added feature-rich content.

    Beautiful Lies | The War | More Coming Soon

  • INFORMATION ARCHITECT & USABILITY TESTING
    Uniweb

    Uniweb

    Managed and produced wire frames, user flows, site maps and prototypes. Created documentation to inform IT for site development implementation and enhancements. Led team research of e-commerce best practices for foundation of information architecture. Research Internet best practices to improve web site user experience. User testing of prototypes to validate design direction.

  • PROCESS DESIGN & REQUIREMENTS GATHERING
    Bookspan, Inc.

    Bookspan, Inc.

    Design and documentation of work flow process. Categorize features and functional specifications. Daily management of requirement gathering and assets for large iterative projects. Working closely with clients in IT, Business, QA and Creative to manage schedules. User acceptance of content and deliverables. Manage issue tracking and conflict resolutions.

  • SOCIAL MEDIA & MARKETING STRATEGY
    MotoSavvy

    MotoSavvy

    Social media product development from concept to production. Marketing revenue strategy using ad placement and local vendor classified section. Site monitoring using Google analytics tools. SEO strategy to improve search ranking. The site is coded using PHP modules. Web 2.0 technology to created a community buzz using blogs, reviews and tie in to twitter, facebook, flickr and youtube.

    VISIT WEBSITE

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    FLASH DESIGN & DEVELOPMENT
    Yes Solutions

    Yes Solutions

    Managed development and strategy of Flash application to simulate a virtual book. Working closely with partners in editorial to add features and functions to improve user experience. Created update process using XML to automate process as new books are available. Coordinate with IT and Prepress group to integrate with content management system. Roll out functionality to other client sites.

    Coming Soon

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    PRESENTATION DESIGN

    Eucerin

    Eucerin

    Design presentation for Eucerin event. Work with client to design look and feel that matched current branding from ad campaign. Create category and navigation flow of products. Produce product screens for full presentation. Create interactive application to work on CD for multiple platforms. Coordinate with outside agency to deliver templates.

PEOPLE I'VE WORKED WITH THINK...
MY REFERENCES

  • "Hayes is a talented design manager always focused on improving the user experience of our customers. His ability to oversee cross-functional teams and deliver large projects on time has added to the success our e-commerce platform."

    - George Richter
    CHIEF OPERATING OFFICER,
    Bookspan, Inc.

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    "Hayes is a Creative leader with a good eye for what works in the internet medium. He is good at listening to the needs and desires of the marketing team and translating their input into creative solutions that can be deployed."

    - Todd Christiansen
    IT DIRECTOR,
    Yes Solutions

  • "Hayes is a tech-savvy, detail-oriented manager who was a key player in redesigning the content management platform for Bookspan's web-based book clubs. I appreciated his guidance in identifying key deliverables and leading cross-functional team discussions around interface design, functional requirements and usability."

    - Peter Mello
    INFORMATION ARCHITECT,
    Bookspan Inc.

  • "Hayes is someone that you can always feel comfortable going to when looking for advice, opinions, or criticism. He has a great eye for what he does, and an even better demeanor when expressing his artistic critiques. His talent and inspiration has helped guide the way I work with others. I consider myself lucky to have worked with him."

    - Steve Divins
    SENIOR INTERNET ART DIRECTOR,
    Direct Brands Inc.

  • "Hayes is an exceptional manager and creative mentor. He leads by timely, thoughtful and articulate questioning of one's roles, goals and motivations. He guides rather than grants, and he mentors rather preaches. He taught me a lot."

    - Jonathan Giannetti
    former Senior Internet Art Director,
    Bookspan, Inc.

WHAT HAVE I BEEN UP TO?...
ABOUT ME

Profile Picture

The rest of the story...

Hayes currently works at Honeywell in the ADI division as Manager of eCommerce UX and Marketing. His focus is eCommerce marketing, design and user experience. He works closely with senior management to write requirements, design the customer experience and test online enhancements.

At HCi Hayes developed a social media site for an on-line Motorcycle client. The site has been developed using PHP modules. The project was focused on creating a community using blogging and video reviews.

Hayes was the Manager of Web Application Development at a large e-commerce marketing firm. He managed a team of Java, Oracle and Flash developers. He worked closely with Marketing, QA and Customer Service to launch new offers and address any site issues in a timely manner.

In Hayes’ previous position he was Executive Creative Director managing a team involved in many on-line areas including: Design and user interface for over 30 ecommerce sites, information architecture, Ad banner/HTML email campaigns, creative marketing strategy, interactive content features, SEO, front-end coding and project management.

My Resume (PDF) | My LinkedIn page

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GIVE ME A BUZZ AND...
LET'S CHAT

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EMAIL

hayes_cohen AT yahoo dot com